Our belief in the life-altering impact of higher education fuels our commitment to partnering with colleges and universities across the world.

Creating distinction and having measurable impact

Primacy Education provides our partners with marketplace clarity in an ever-changing higher education landscape. Combining our decades of agency expertise and on-campus experiences with a data-driven approach, we create strategies that help each institution solve its biggest challenges – in measurable ways that help prove the value of your organization’s marketing investment.

Graphic of a graduation cap representing the higher education industry..

What We Do

Institutional Branding and Campaigns

Strategy is the foundation of all work executed by Primacy and guides the development of digital strategies, institution-wide branding, program-specific enrollment campaigns and more.

Enrollment Marketing

Powered by data-driven insights, industry expertise, and powerful creative, we assess and optimize your enrollment marketing funnel, CRM and marketing campaigns.

Website Design

Bringing together strategy, brand, and technology, our unique development process can be used across a variety of content management systems to create breakthrough digital experiences.

Personalizing Key Moments

By identifying and personalizing the most critical moments in the enrollment journey, we create more impactful experiences to connect with your prospects.

Primacy PRISM Measurement & Insights

Through aggregating and connecting data across media platforms, website analytics, and your CRM, we help provide automated, full-funnel visibility for more impactful insights.

Market Research

We use custom quantitative and qualitative research to drive our understanding of our clients’ businesses and inform our solutions.

Many of our partners are 10+ year relationships

Contact The Education Team

Our experts have experience working in the industry, allowing us to deliver a deeper understanding of both your day-to-day realities and large-scale challenges.

Aaron Headshot

Aaron Blau, VP Education

Hayley Headshot

Hayley Warack, VP Education