The Challenge
Build a giving website that wows with a clear, compelling message.
Despite empowering the next generation of medical leaders, advancing groundbreaking research, and ensuring world-class care for every patient, our healthcare client’s impressive philanthropic promise was getting lost in a fractured narrative. Could we find a dynamic way to showcase a more focused message that resonated with prospective donors within their existing shared CMS? We needed to create a high-impact website that told a big story without making big changes.
The Solution
Use the established design foundation as a springboard for more engaging storytelling and more exciting digital experiences.
Primacy started with an onsite discovery workshop to help uncover the untold story of world-class impact fueling the future of healthcare. Next, we iterated and enhanced their brand expression to deliver this powerful new message. With the recently launched alumni site as our design foundation, we found new storytelling opportunities within the established CMS architecture. We were able to create more dynamic digital experiences and give our client the wow-factor they were looking for by reimagining key modules and templates to create a frictionless giving experience – all within their existing framework.
The Takeaway
Focus the story. Fuel the mission.
Primacy uncovered a meaningful philanthropic narrative, enhanced key modules within the established shared CMS, and elevated the digital experience to deliver a high-impact fundraising site.
