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When Everyone has AI, Thinking Becomes the Differentiator
MarTech.org As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes.
12/10/2025
When AI Summarizes Health Data, Small Errors Become Big Risks
MarTech.org In her latest piece for MarTech, our SVP of Strategic Services Alicia Arnold breaks down how AI-powered search can distort medical facts and erode health literacy.
7/18/2025
Primacy Announces Ryan Saghir as Vice President of Performance Marketing
Primacy Primacy is proud to welcome Ryan Saghir as its new Vice President of Performance Marketing.
6/9/2025
  • Marketing
  • Digital Strategy
  • Primacy
Gen Z is Forcing a Rebuild of the Martech Stack in Higher Ed and Beyond
MarTech.org Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
6/9/2025
  • Digital Strategy
  • Education
Can Higher Ed Re-engage Stop-out Students and Help Them Graduate?
Volt Education Allison Minutillo, CMO, shares actionable strategies for financial services and education leaders to re-engage stop-out students and help them complete their degrees.
2/4/2025
  • Branding
  • Education
  • Financial Services
  • Marketing
  • Primacy
Primacy Announces Promotion of Meaghan Shanley to Chief Operating Officer
Primacy Hartford, CT (November 13, 2024) — Primacy , a nationally recognized top-tier digital agency , is proud to announce that Meaghan (Meg) Shanley, formerly the Senior Vice President of Experience and...
12/11/2024
  • Marketing
  • Primacy