Hartford, CT (May 15, 2025) — Primacy, an award-winning, nationally recognized digital agency, is proud to welcome Ryan Saghir as its new Vice President of Performance Marketing.
Saghir brings over 17 years of hands-on digital marketing leadership, spanning brand-building and demand-generation at the highest levels. His career includes key roles at global consumer powerhouses like Sabra (PepsiCo/Strauss) and Danone, where he led award-winning digital programs across major brands.
Ryan’s expertise bridges both the agency and client sides of the marketing ecosystem. He has directed two Super Bowl digital campaigns and overseen multimillion-dollar RFPs with agencies including VaynerMedia, OMD, HAVAS, and 360i. In addition, he’s fostered strategic growth partnerships with Google, Meta, and NBCUniversal, blending branding excellence with performance-driven outcomes.
“Ryan’s proven track record in B2B and B2C demand generation– driving audiences to and through the sales funnel using actionable data, audience insights and compelling storytelling– marks a significant evolution in Primacy’s marketing offering,” said Stan Valencis, CEO of Digital United, Primacy’s parent company. “He knows how to scale complex demand-generation campaigns while maximizing the impact of our clients’ digital investment budgets. We’re thrilled to have him lead the next evolution of our Performance Marketing team.”
At Primacy, Ryan will oversee a highly skilled, full-service team of marketing strategy, SEO, CRM and data experts focused on introducing clients’ products and services to new audiences in the most efficient and effective way possible. His mission is to help clients build self-sustaining marketing ecosystems that accelerate acquisition, amplify loyalty, and deliver profitable growth.
Ryan holds a Bachelor of Arts in Fine and Studio Arts from Western Connecticut State University and is passionate about innovation at the intersection of technology, creativity, and consumer psychology.
Learn about Primacy’s Performance Marketing at primacy.com/services/performance-marketing.
###
About Primacy:
Primacy is a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Our team is comprised of best-in-class, tenured experts spanning intelligence, branding, experience, technology, and marketing, with over 200 industry awards. Primacy works with purpose-driven leaders who have the power to redefine the future in our core industries—education, financial services, health, and manufacturing. By building experiences that solve some of today's most important challenges, we elevate the human experience. Primacy is based out of Connecticut, Florida, and Massachusetts. Primacy, along with sister agencies Mediate.ly and ZenSource, make up Digital United, a next-generation holding company offering 360 degrees of capabilities aimed at maximizing return on digital investments. To learn more about how we deliver outsized results, visit primacy.com and follow us on Instagram and LinkedIn.