AI Take the Wheel: Navigating Liability Concerns for AI in Healthcare Marketing
Swaay.Health
As AI reshapes healthcare marketing, the issue of liability becomes more crucial. Who should be responsible when AI makes a mistake?
Navigating the Minefield of Academic Medical Center Digital Transformations
eHealthcare Strategy & Trends
In CMO Allison Minutillo's latest article, she breaks down the intricate dance between academia and healthcare in the digital transformation of Academic Medical Centers.
Primacy SVP of Technology Charlie DeLong On The Two Keys To Scalable And Flexible Growth
WebsitePlanet
Our SVP of Technology, Charlie DeLong, shares his insight on the impact technologies and trends will have on unique industry challenges over the next 5 years.
Enrollment growth: 5 ways to maximize your investment in data
University Business
In our latest University Business article, VP of Education Hayley Warack gets right to the point: data-driven decision-making has never been more important for reaching prospective students...
Buzzer Beaters And Brand Builders: March Madness Has Arrived
Enrollify Podcast
VP of Education, Aaron Blau, is a guest on the latest episode of the Higher Ed Pulse podcast from Enrollify. Check it out below to learn more about the ways March Madness can impact enrollment...
Marketing at Two Altitudes: Balancing Short-Term Promotion and Long-Term Branding in Health Care Marketing
Strategic Health Care Marketing
In our latest article, we discuss the concept of marketing at two altitudes, allowing clients to simultaneously invest in brand-level marketing and granular, service-based marketing.
