Ryan is an outcomes-focused marketing executive with over 20+ years of experience leading growth strategies across both agency and client-side environments. As VP of Performance Marketing at Primacy, Ryan is responsible for architecting and operationalizing full-funnel performance strategies across paid media, SEO, CRO, CRM, and analytics. He leads a multidisciplinary team focused on delivering measurable business outcomes for high-consideration industries including healthcare, higher education, finance, and manufacturing.