Performance Marketing

Performance Marketing Built for Complex, Regulated Industries

We connect search, conversion, CRM, and data into one performance system that improves over time.

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How We Drive Measurable Growth

Primacy’s Performance Marketing team builds systems that grow efficiently in complex, regulated environments. We specialize in Higher Education, Healthcare, Manufacturing, and Financial Services, where privacy requirements and institutional complexity often slow growth.

We connect SEO, AI Optimization, CRO conversion design, Salesforce-based lifecycle automation, and Data engineering into a single performance ecosystem. The result: stronger visibility, higher conversion, and a unified view of results your organization can trust.

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The Solutions We Deliver

SEO & AI Optimization (AIO)

Increase qualified demand by making your content easy to find in both Google and AI assistants like ChatGPT and Gemini.

We combine technical SEO, content architecture, entity building, and “SEO for LLMs” so your institution is more likely to be cited, recommended, and clicked when people search for programs, providers, or financial products.

CRO & Conversion Architecture

Turn traffic into applications, appointments, and accounts with conversion experiences built for your highest-value journeys.

We design dedicated landing environments, simplify forms, clarify messaging, and run structured A/B tests so every visit has a higher chance of ending in a meaningful action.

CRM, Data & Analytics for Regulated Industries

Build lifecycle and data systems that follow through on every hand-raise without compromising governance.

We unify fractured data environments into governed systems that support accurate attribution, compliant personalization, and measurable growth. The result is higher conversion from lead to outcome and a single, trusted view of performance that satisfies compliance requirements.

Unlock Growth with a Free Marketing Audit

Get a free, no-fluff marketing audit packed with expert insights to help you increase market share against competitors, drive lead volume, increase your category, and maximize value from your best customers. No pressure, just actionable strategy.

Contact the Performance Marketing Team

Our experts have experience working in the industry, allowing us to deliver a deeper understanding of both your day-to-day realities and large-scale challenges.