The Challenge

Get an audience who thinks they already know it all to learn something new.

Tech business owners are a pretty brilliant bunch. But that doesn’t mean they don’t fall victim to the same insurance myths and mistakes as everyone else. We needed to show them that a wrong choice could mean game over.

The Insight

Wait... they’re just as geeky as we are!

This wasn't your typical audience and a typical banner ad and email campaign wasn’t going to cut it. They’re too busy. But, do you know what they do have time for? The classic, retro-looking, 8-bit side-scrolling video games they spent their entire childhood playing!

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Smarter Experience

But we don’t have time to build a “real” game!

TechQuest looks — and plays — like a video game. But it’s really just a series of animated clips strung together into a choose-your-own-adventure style quiz. It was an early implementation of native HTML5 video, not just a YouTube embed. This approach meant we could produce it faster and more efficiently.

TechQuest puts small business owners to the test. Too many wrong answers means game over.

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The Outcome

Taking a marketing "risk" helped customers reduce actual business risks.

When you think “professional liability insurance,” an 8-bit video game isn’t the first thing that comes to mind. But we had a strong, insightful creative brief, a passionate team and clients who trusted us enough to take a risk. And the result was pretty rad — and effective.

Dropping Some Data

36-ish

Hours we spent reminiscing about our favorite video games

1

Sega Genesis console installed in creative department for "research"

$1.7M

Estimated money we spent (in quarters) in arcades during childhood

10

Out of 10 for how much fun we had working on this project