The digital experience agency Primacy is honored to be recognized with five 2022 Telly Awards for TV and video work created for AAA, Middlesex Health and Helix Bar Review.

West Palm Beach, FL – As video content and authentic storytelling continues to grow in popularity across all platforms, Primacy is proud to announce five wins in the 43rd Annual Telly Awards, including Gold for their work with AAA.

Founded in 1979 to honor commercials made for cable and local TV, The Telly Awards is the world’s largest honor for video and television content across all screens—including work in television, branded content, social video and animations. This year’s Telly Awards received over 11,000 entries and saw an increase in global submissions from Australia, Mexico, across Europe (Germany, Spain, France) and Asia (Malaysia, Singapore, Taiwan).

“We believe in the effectiveness that storytelling has in connecting brands with their audiences. Getting to the heart of who a brand is, and what their mission is, helps us figure out how to present them to the world in an authentic and genuine way. The whole journey—from concept and scripting, through filming, editing, and animating—is a wonderfully creative and collaborative process. It’s an honor to be given the opportunity to do so… and to be recognized for that work on a global level is truly the cherry on top.”
– Nick Manning, Director of Primacy Studios

For AAA Florida, Primacy's developed the “Seriously?!” campaign, which was recognized in the Regional TV – Insurance category with both a Gold Telly for its Golf spot and a Silver Telly for its Emergency Roadside Assistance spot.

Primacy was also recognized for their latest work with Middlesex Health, winning two Silver Telly Awards in the Local TV - Hospital category. The videos—one featuring a maple syrup farmer and one featuring a goat cheese farmer—were both part of the "I'm Not Going Anywhere" campaign. The former spot featuring the maple syrup farmer was also nominated for a 2022 Webby Award and aired during Super Bowl LVI.

The agency was also recognized for their video animation work. Primacy won a Bronze Telly in the Branded Content - Fully Animated category for their kinetic typography video created for Helix Bar Review by AccessLex.

“Primacy is an accomplished digital agency, and it was no surprise that video content would be the future. That’s why we created Primacy Studios, our own in-house production and animation team, in 2010. Whether it’s housed on a website, in a social stream or on TV, we’re focused on creating content that elevates brands through storytelling. That's why we're so proud of these achievements. Not only are we producing award-winning work for our clients, but it's also helping them move the needle."
– Meaghan Shanley, VP of Content Strategy at Primacy

All of the award-winning videos recognized in this year's Telly Awards were concepted, created and produced by Primacy. To learn more about the studio productions team or view more of the agency's video work, visit Primacy Studios on Vimeo.


About Primacy

Primacy is a full-service digital experience agency that provides unparalleled client service and in-depth industry expertise. We create smarter experiences that connect with people during meaningful moments—building greater value for brands while driving measurable results. 

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dolby, The Hartford, HMR Weight Management Services Corp., Joslin Diabetes Center, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Stanley Black & Decker, Tufts Medical Center, UChicago Medicine, University College London and more.  

The company is headquartered in West Palm Beach, with offices in Boston, and Hartford. To find out more, visit

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