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The Future of Health Care Won’t Wait for Stagnant Leadership
Strategic Health Care Marketing In her latest article for Strategic Healthcare Marketing, our CMO, Allison Minutillo, discusses how innovative leadership drives digital transformation and strengthens organizational culture.
Safety Dance: Healthcare Marketers Are Singing A Different Tune Post-HHS Ruling
HIT Consultant In our recent article on HIT Consultant, Dan Campagna and Krista Cataldo explain this ruling and how to implement robust, privacy-aware data collection strategies that comply with new regulations.
AI Take the Wheel: Navigating Liability Concerns for AI in Healthcare Marketing
Swaay.Health As AI reshapes healthcare marketing, the issue of liability becomes more crucial. Who should be responsible when AI makes a mistake?
Navigating the Minefield of Academic Medical Center Digital Transformations
eHealthcare Strategy & Trends In CMO Allison Minutillo's latest article, she breaks down the intricate dance between academia and healthcare in the digital transformation of Academic Medical Centers.
Marketing at Two Altitudes: Balancing Short-Term Promotion and Long-Term Branding in Health Care Marketing
Strategic Health Care Marketing In our latest article, we discuss the concept of marketing at two altitudes, allowing clients to simultaneously invest in brand-level marketing and granular, service-based marketing.
Connecticut Children’s New Website Mirrors Its Reality
eHealthcare Strategy & Trends VP of Health, Matt Cyr, provides insight on our recent website redesign for CT Children's.