The award winning, digital experience agency Primacy upgrades their strategic services teams, as well as their data and analytics capabilities, with the creation of two senior leadership positions.

West Palm Beach, FL– Mia Walters joins Primacy as the SVP of Client Experience. In this role Mia will be overseeing both the Account Management and Practice Area Lead teams focused on healthcare, education, insurance and manufacturing industries. Her vision is to further unify their talents and deliver a higher value to clients that integrates the depth of the agency’s expertise, thought leadership and highly effective client relationships. Prior to joining Primacy, Mia built her 30+ year career includes working both agency and client side. Most recently, Mia was the COO at 100+ person local agency where she oversaw the integrated practice areas and overall service delivery.

Also joining Primacy's leadership team will be Tom Miller as the VP of Data. Tom is an experienced analytics practitioner with over fifteen years of experience developing the process and technologies needed to deliver successful data-informed digital strategies. He’s led analytics teams for agencies, non-profits, and companies ranging from startups to the Fortune 50— helping clients expertly leverage modern data tools and insights to drive value.

“As Primacy evolves to face an ever-changing, more complex digital landscape, these roles enhance our ability to improve client’s brand and enterprise value. Mia and Tom's experience, talent and agency values alignment not only expand our bench strength, but they also accelerate our path forward" – Stan Valencis, President of Primacy

These new leadership positions will augment Primacy’s growth efforts, working with other department as Primacy evolves their capabilities to elevate clients experience, brand and marketing strategies for companies ranging from the Fortune 50 to the Ivy league and other ambitious brands.


About Primacy

Primacy is a full-service digital experience agency that provides unparalleled client service and in-depth industry expertise. We create smarter experiences that connect with people during meaningful moments—building greater value for brands while driving measurable results. 

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dolby, The Hartford, HMR Weight Management Services Corp., Joslin Diabetes Center, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Stanley Black & Decker, Tufts Medical Center, UChicago Medicine, University College London and more.  

The company is headquartered in West Palm Beach, with offices in Boston, and Hartford. To find out more, visit

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