The digital experience agency Primacy recently hired two senior leaders for key Vice President positions to help expand the company’s offerings to both new and existing clients.

West Palm Beach, FL – Adding to their already strong expertise, Primacy bolsters its strategy team with the appointment of Shawn Gross as the Healthcare Practice Area Lead in August 2022. In his new role at Primacy, Shawn will be partnering with clients to build their organization’s long-term digital ecosystem, establish ROI measures that matter most to the c-suite, and develop digital plans and tactical roadmaps that lead to the creation of personalized hospital website experiences, CRM & Marketing Automation solutions, digital health apps and integrated brand campaigns. Prior to joining Primacy, Shawn worked at agencies Revive and White Rhino, and brings over a decade of client-side experience as the head of digital marketing at Massachusetts General Hospital and Tufts Medical Center.

In September, Primacy brought on Hayley Warack in the newly created role of Digital Evolution Practice Area Lead. She brings over 10 years of digital marketing and technology experience to the role, having worked for various marketing and technology agencies. She joins Primacy from Ruffalo Noel Levitz (RNL), a leading provider in tech-enabled solutions for higher education, where she led digital strategy teams, digital marketing products, and various innovation and implementation initiatives. Prior to that, she was the VP of Digital Strategy at Converge Consulting, where she joined as a foundational team member in the startup stage to lead and scale the development of their digital marketing-based solutions, team, and thought leadership.

“We know how important it is for our clients to have access to top experts in their industries and in the capabilities that are driving the growth of their businesses. We’re investing in these critical roles to help build brand and business value for them now and in the future.”
– Matt Cyr, VP, Group Director of Practice Area Leads at Primacy

These new hires augment the addition of Aaron Blau as the Higher Education Practice Area Lead in 2021, and the appointment of long-time Primacy VPs Mike Stutman and Jeremy Walker as Practice Area Leads in Research & Insights and Engagement Marketing, respectively.


About Primacy

Primacy is a full-service digital experience agency that provides unparalleled client service and in-depth industry expertise. We create smarter experiences that connect with people during meaningful moments—building greater value for brands while driving measurable results. 

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing, and higher education. Clients include Aetna, Amica, Boston College, Cannondale, Cornell University, Dolby, The Hartford, HMR Weight Management Services Corp., Joslin Diabetes Center, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Stanley Black & Decker, Tufts Medical Center, UChicago Medicine, University College London and more.  

The company is headquartered in West Palm Beach, with offices in Boston, and Hartford. To find out more, visit

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