Primacy.com monthly performance · September 2026
September 2026: website sessions up 31% and contact page views up 51% year over year
Non-branded search clicks rose from 12 to 47 against September 2025, and assistant referrals reached 48, the most since November 2025. Branded search clicks fell 71%. Thank-you page views were 4.
At a glance
September 2026 vs. last month, last year and year to date
Year to date: sessions +31%, assistant referrals +10%, organic search sessions −12%, /contact views −18%.
| Metric | Sep 2026 | vs. Aug 2026 | vs. Sep 2025 | YTD 2026 | vs. YTD 2025 |
|---|---|---|---|---|---|
| Search impressions | 171,526 | −30% | +142% | 1,970,104 | n/a |
| Search clicks | 289 | −16% | −42% | 3,544 | n/a |
| Non-branded search clicks | 47 | +4% | +292% | 363 | n/a |
| Branded search clicks | 71 | −15% | −71% | 1,091 | n/a |
| Average search position | 9.7 | 1.4 better | 18.4 better | 12.7 | n/a |
| Website sessions | 2,941 | +1% | +31% | 23,808 | +31% |
| Engaged sessions | 1,003 | −16% | −16% | 8,513 | −8% |
| Organic search sessions | 624 | +19% | −28% | 5,797 | −12% |
| Assistant referral sessions | 48 | +60% | +66% | 267 | +10% |
/contact page views | 146 | +109% | +51% | 756 | −18% |
| Thank-you page views | 4 | −60% | n/a | 59 | n/a |
Quarters
Q3 2026: sessions up 24% and non-branded search clicks up 23% over Q2
/contact views rose 38% over Q2. Search impressions and clicks were down 7% and 11%.
| Metric | Q1 2026 | Q2 2026 | Q3 2026 | Q3 vs. Q2 |
|---|---|---|---|---|
| Search impressions | 497,565 | 763,586 | 708,953 | −7% |
| Search clicks | 1,311 | 1,183 | 1,050 | −11% |
| Non-branded search clicks | 86 | 124 | 153 | +23% |
| Branded search clicks | 514 | 303 | 274 | −10% |
| Average search position | 16.5 | 10.9 | 10.9 | no change |
| Website sessions | 8,605 | 6,784 | 8,419 | +24% |
| Engaged sessions | 2,938 | 2,576 | 2,999 | +16% |
| Organic search sessions | 1,963 | 2,070 | 1,764 | −15% |
| Assistant referral sessions | 95 | 75 | 97 | +29% |
/contact page views | 295 | 194 | 267 | +38% |
| Thank-you page views | 23 | 11 | 25 | +127% |
Search
Non-branded search clicks up 292% year over year; branded down 71%
Search impressions were 171,526 in September, up 142% on September 2025, and average position improved from 28.2 to 9.7. Total clicks fell 42% as branded clicks declined.
Traffic and leads
Contact page views doubled over August
146 views, +109% vs. August and +51% vs. September 2025, the most since December 2025. Thank-you page views fell to 4 from 10 in August, with none after 24 September.
Direct: 2,115 sessions, 72% of September, including 419 on 28 and 29 September. Organic search: 624, +19% vs. August, −28% vs. September 2025. Engaged sessions: 1,003, −16% on both comparisons.
/contact/contact/thank-you47 of September's contact views came on 28 and 29 September.
AI referrals
Assistant referrals: 48 sessions, the most since November 2025
+60% vs. August and +66% vs. September 2025. ChatGPT sent 45 of the 48.
70% of AI-feature impressions go to one page, /blog/best-geo-tools-for-enterprise.
Recommendations
October priorities
Test the contact form end to end
September had 146 contact views and 4 thank-you views. Confirm submissions are delivered and reach /contact/thank-you on desktop and mobile.
Build pages for the GEO and AI search questions already ranking
205 non-branded queries rank in positions 4 to 20, most of them GEO and AI search questions. This is the topic area driving non-branded growth.
Set the goal for the GEO tools post
The post carries 70% of AI-feature impressions and few clicks. Optimize it for citation or for traffic.
Clean the analytics data
Identify the 28 and 29 September and 13 and 14 August traffic spikes and filter any automated traffic.
Method
Notes on the data
September covers 1 to 29 September. Data begins May 2025, so search metrics have no year-to-date comparison with 2025.
Branded queries contain "primacy" or a close variant. Google does not report the query for about 45% of clicks, so the two do not sum to total clicks.
Used as the indicator for form submissions. Recorded from December 2025.
Google reports AI Overviews and AI Mode impressions only, via a manual export through 23 September.
Two-day spikes on 13 and 14 August (622 sessions) and 28 and 29 September (519) are included in all totals.