AI Visibility Report · UVM Grossman School of Business

AI answers cite Grossman far more often than they mention it.

Across ChatGPT, Gemini, Google AI Mode, and Google AI Overviews, 51 US answers used a Grossman page as a source, and Semrush counted 7 mentions of Grossman. The three schools you benchmarked against are mentioned more often: Isenberg 122 times, UConn School of Business 83, and Paul College 10. The gap is widest on MBA questions, where a peer university appears in 77 answers that leave UVM out.

Period
Data as of October 2026
Source
Semrush Enterprise AI Visibility
Scope
United States, 4 AI platforms, Grossman vs. 3 peer business schools

At a glance

Where Grossman stands in AI search

Mention: Semrush detected the school as a brand in an AI answer. Citation: the answer used one of the school’s pages as a source. Peers: the three business schools named in your request.

Mentions in AI answers

7

Grossman, vs. 122 for Isenberg

Make Grossman the answer, not just the source.

Pages AI cites

35

Grossman, vs. 390 for Isenberg

Give every MBA question a page worth citing.

MBA answers without UVM

77

Answers where a peer appears and UVM does not

Start with one-year and sustainability MBA questions.

Findings

Four things the data shows

Grossman is a source, not yet the answer

AI platforms already read Grossman’s site. In the US, 51 answers used a Grossman page as a source. Semrush counted 7 mentions of Grossman, and only 3 came from business school questions.

The other 4 came from answers about a New Hampshire boarding school, a student hackathon, and the Edinburgh Fringe. ChatGPT used Grossman pages in 16 answers, and Semrush recorded no ChatGPT mentions of Grossman.

Grossman citations and mentions by AI platform, US

CitationsMentions

Isenberg and UConn are mentioned 12 to 17 times as often

Isenberg has 122 mentions and 390 cited pages. UConn School of Business has 83 and 188. Paul College is closest to Grossman at 10 mentions and 48 cited pages.

The gap is sharpest in Google AI Overviews, where Isenberg has 41 mentions and UConn 33, against 1 for Grossman. At the university level the field is closer: UVM scores 56 on Semrush’s AI Visibility score, third of the four. The business school is where UVM falls behind.

Mentions by AI platform, cited pages, and topics, US
SchoolAI OverviewsChatGPTGeminiAI ModeTotal mentionsCited pagesTopics
UMass Amherst Isenberg School of Management41203328122390292
UConn School of Business3322151383188241
UNH Paul College of Business and Economics0262104873
UVM Grossman School of Business103373525

University context: Semrush AI Visibility score, full university domains

The MBA questions Grossman is missing

Semrush found 77 MBA questions where UConn, UMass Amherst, or UNH appears in the answer and UVM does not. UConn appears in 39, UMass Amherst in 31, and UNH in 8.

Several match what Grossman already offers. The Sustainable Innovation MBA is a one-year program, yet UConn appears in answers to “12 month mba programs” and “quickest mba program.” UConn also appears for “social impact masters,” a natural fit for Grossman’s sustainability focus.

Largest MBA topics where a peer appears and UVM does not, US
TopicAI volumePromptsPeer in the answer
Online MBA Programs and Rankings996,36014UMass Amherst, UConn
Executive MBA Programs66,6901UConn
Healthcare Management MBA54,2313UMass Amherst
One Year MBA Programs in California17,7402UConn
MBA in Human Resources Management17,0204UMass Amherst
MBA Scholarships and Free Online MBA Programs16,0211UMass Amherst
Accelerated Online MBA Programs8,8111UConn
Online MBA in Supply Chain and Logistics2,2201UMass Amherst, UConn
Social Impact MBA and Programs1,3311UConn
Maine MBA Programs and Costs7801UNH

Example questions where a peer appears and UVM does not

  • 12 month mba programsUConn
  • quickest mba programUConn
  • social impact mastersUConn
  • 100 best business schools in usUMass Amherst
  • How does the cost of an MBA at the University of Maine compare to other schools?UNH

Questions appear as Semrush recorded them.

Program and proof pages earn the citations

AI platforms cited 35 Grossman pages. The program and proof pages lead: the Grossman home page and the Sustainable Innovation MBA page appear in 8 prompts each, and the rankings and FAQ pages in 2 to 3 each.

Individual profile pages and news posts are cited too, which is how Grossman ends up in answers about private equity, NASCAR, and a Vermont brewery. Those citations do no harm, but they do not help a prospective MBA student find Grossman.

Grossman pages cited in AI answers, US
PagePath on uvm.eduPrompts citing it
Grossman home page/business8
Sustainable Innovation MBA program page/business/program/sustainable-innovation-mba8
Transfer credit policies/business/transfer-credit-policies-and-procedures6
Corporate Knights Better World MBA ranking news/business/news/uvms-grossman-school-business-ranked-1-us-corporate-knights-better-world-mba3
Best Green MBA ranking news/business/news/uvms-sustainable-innovation-mba-ranked-no-2-best-green-mba-nationally-grossman-school3
Sustainable Innovation MBA FAQ/business/sustainable-innovation-mba-faq3
Graduate and professional studies/business/graduate-and-professional-studies3
AACSB sustainability recognition news/business/news/grossman-school-business-sustainable-innovation-program-named-top-aacsb-accredited2
About Grossman/business/about-us2
3 individual profile pages/business/profile/...13
10 other news posts/business/news/...12

Action plan

Five steps to turn citations into mentions

StepOwnerEffortWhat good looks like
Name Grossman on every cited pageGrossman marketingLowEach cited page opens with the school’s full name and a one-line answer: format, length, and location.
Answer the one-year MBA questionsGrossman marketing and graduate admissionsMediumGrossman appears in answers to “12 month mba” and “quickest mba” questions.
Make the rankings citableGrossman marketingLowRankings appear with source and year on the SI-MBA page and on one rankings page.
Own the sustainability and social impact questionsGrossman marketingMediumGrossman is mentioned in “social impact masters” and sustainability MBA answers.
Add structured data to program pagesUVM web teamMediumProgram pages carry schema for the school and each program, validated in Google’s Rich Results Test.
How to track progressGrossman marketingLowRe-run this report each quarter. Today’s baseline: 7 mentions, 35 cited pages, 77 MBA answers without UVM.

Reference

Glossary and method

Glossary

Mention
Semrush detected the school as a brand in an AI answer.
Citation
The AI answer used one of the school’s pages as a source.
Cited pages
Distinct pages on the school’s site used as sources.
Topic
Semrush’s grouping of related questions people ask AI platforms.
AI volume
Semrush’s estimate of demand for a topic in AI search.
Google AI Overviews
The AI summary at the top of a Google results page.
Google AI Mode
Google’s conversational search experience.
AI Visibility score
Semrush’s 0 to 100 score for a domain’s presence in AI answers. It is calculated for the full university domain.

Method

  • Source. Semrush Enterprise AI Visibility: Visibility Overview and Competitor Research.
  • Period. Data as of October 2026.
  • Scope. United States. ChatGPT, Gemini, Google AI Mode, and Google AI Overviews.
  • Schools. uvm.edu/business, isenberg.umass.edu, business.uconn.edu, and paulcollege.unh.edu.
  • University context. Semrush’s competitor comparison works on full domains, so it compares uvm.edu, umass.edu, uconn.edu, and unh.edu.
  • School comparison. The AI Visibility score and audience figures are calculated for the full university domain, so schools are compared on mentions, cited pages, and topics.
  • MBA questions. Questions where a peer university appears and UVM does not, limited to topics with “MBA” in the name. The 77 total includes questions about specific other schools; the topic table leaves those out.
AI Visibility Report: UVM Grossman School of Business | October 2026 © 2026 Digital United | Proprietary + Confidential