Primacy Partners with Sherlock's Homes Foundation

Through two powerful awareness videos, Primacy is helping the non-profit to build momentum in their fight to end LGBTQIA+ youth homelessness.
Primacy Partners with Sherlock's Homes Foundation

Earlier this year, Primacy began an exciting relationship with the non-profit organization, Sherlock’s Homes Foundation. Helping to build momentum in their fight to end LGBTQIA+ youth homelessness, our team has produced two powerful awareness videos – with more branded content already in the works!

Sherlock’s Homes currently provides housing for 20+ individuals in three group homes—located in Colorado Springs, CO, Raleigh, NC and Richmond, VA—and they’re steadily acquiring and transforming new properties to serve more unhoused youth.

The first video, You Belong Here, is an equal parts heartbreaking and heartwarming example of how branded storytelling can build understanding and empathy – a critical objective for a non-profit relying heavily on donations and sponsorships to achieve its mission. This video gives viewers an uncomfortable glimpse into family situations that lead to housing insecurity for so many members of the LGBTQIA+ community, but is followed by a 180º emotional swing to what a powerful influence acceptance and support can be in an at-risk person’s life.

In the second video, By The Numbers, we take another approach to building understanding and empathy with eye-opening statistics and powerful imagery. This sobering vignette initially feels comfortable and familiar but resolves to show an opposite reality.

Branded storytelling can be applied to clients outside of the non-profit arena too! Think: Really connecting with audiences in an authentic way that doesn’t feel like advertising. By telling human stories related to the brand personality or ethos without selling a specific product or service, we can create strong, emotional brand relationships. It’s a great way to not only build awareness, but brand affinity that fosters deeper loyalty.