With 20+ years of agency and in-house marketing experience, Dan brings a crucial mix of strategy and relationship building to each client he works with. He helps maintain the big picture of existing projects, while identifying opportunities to solve future problems. Using a combination of design thinking, creative problem solving, and collaborative team leadership, he delivers innovative strategic direction for a wide range of marketing campaigns -- including lead/conversion generation, brand management, creative development, web redesign and SEO. While at Primacy, he has supported both the Healthcare and Higher Education verticals, working with major Healthcare Systems and Universities across the Northeast and Midwest.